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128 ICG Affiliates
Welcome to the 128 Innovation Capital GroupThe 128 Innovation Capital Group has been meeting continuously for over 31 years, fulfilling its mission of fostering an environment where innovation flourishes. The 128 Innovation Capital Group provides the forum where Entrepreneurs can meet Investors, Talented and Experienced Managers and Service Providers who will enable their organizations to become successful enterprises.
Home of the Piranha Pond
The next Piranha Pond Pitch Party is scheduled for Thursday, December 19 2013 7:30 - 10:00 AM at the Constant Contact, 1601 Trapelo Road, Waltham. The applicaton periond opens November 1, 2013. For more information, go to www.piranhapond.com.
Thursday, November 21 2013 7:30-10 AM
at Constant Contact, 1601 Trapelo Road, Waltham, MA
Anita Brearton of GoldenSeeds
Does your Go To Market Strategy Excite Potential Investors?
One of the many factors investors evaluate is your ability to not only produce a great product or service, but your ability to capture enough of the market in a timely manner to be a financial success. Many people believe “if you build it, they will come.” And as many an entrepreneur has discovered, a wonderful product is not sufficient to ensure success. An integrated go to market strategy includes a methodical analysis of markets, customer segments, channel economics, offerings, value propositions and a host of other enabling factors that are involved in formulating an integrated strategy. Successful entrepreneurs need to develop a workable plan that convinces potential investors that they understand not only their product, but how to be the first to reach their optimal market.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor. Deeply involved in the New England startup ecosystem, Anita serves on the board of MassVentures as Vice Chairman, and as an advisor and board member to a variety of different companies, at different growth stages.
Most recently Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. During her tenure running the company, Anita increased monthly unique visitors 10X, more than doubled revenue, recruited a stellar management team, and raised a Series B round of funding. Anita maintains a board director role at FashionPlaytes.
Anita is a member of Golden Seeds, a network of angels that provides early stage and growth capital to women led businesses, and Launchpad Venture Group, Boston’s largest angel investment group. She served for two years (2009-2011) as Golden Seeds’ Boston Forum Co-Leader. In addition to her board roles at MassVentures and FashionPlaytes, Anita is a board advisor/advisor to Prosperity Candle and Connect2Communications, and is a Prosperity Catalyst catalyzer. She also regularly works with startup companies as a marketing and strategy consultant, helping shape the go-to-market strategies that enable her clients to achieve their marketing and business goals. In this capacity Ms. Brearton has worked with A123 Systems Airvana, Azuki Systems, Altruik and others.
Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company’s marketing strategy from its infancy through its highly successful Initial Public Offering. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm.
Anita is a frequent speaker on start-up financing and marketing, has participated as a judge in the MassChallenge and MIT 100K business plan competitions, served as board director for the Angel Capital Association and The Sunflower Initiative, and was an Executive in Residence at Simmons College.
Thursday, December 19 20137:30-10 AM
at Constant Contact, 1601 Trapelo Road, Waltham, MA
Matt Hicks, Grand Banks Capital
Sean Marsh, Point Judith Capital
Bill McCullen, Launch Capital
Mitch Sanders, Private Angel Investor
David Verrill, Hub Angels Investment Group
Applications to present at this event are currently being accepted.
Application deadline is 5 PM, 12/9/2013
Please note: There is a $50 application fee required in order to be considered. A selection committee will choose the top 8 applicants to present. The successful applicants will be deemed to have companies most likely to interest the investment panel. In the past, the successful companies have been beyond the idea stage, with a finished product and/or revenue or significant progress toward commercialization if a pharma, equipment or medical device company.
The 128 Innovation Capital Group has become a Membership Organization. You will have noted a price differential for members and non-members. Annual membership is $30 per year and entitles you to not only a lower attendance fee, but will include a Member Directory and a variety of other benefits. For more information, go to www.128icg.org/membership.htm.
At meetings, attendees are identified as Investors seeking new investment opportunities, Entrepreneurs looking for investment in their ventures, Management Candidates searching for new opportunities or Service Providers looking to provide help and services to all.
Fees for members are $25 for Entrepreneurs and Management Candidates and $35 for Investors and Service Providers.